Information Technology - Toronto

Our client in the Banking and Finance Industry is seeking a Digital Marketing consultant for their downtown Toronto for a 12 months contract, with possibility for extension or Permanency.
 
 
GROUP/PROJECT INFO:
They develop client communication and though leadership for all of B2b. this includes, CP, GAM, North America commercial lending business
• Drive engagement with B2B clients by delivering best-in class and proprietary Thought Leadership Content
• Enhance the digital experience by creating relevant content to a defined audience through targeted emails and social media interactions
• Build stronger relationships with clients by managing effective and strategic charitable giving programs
• Goal is to create brand awareness, audience loyalty and drive conversions

CULTURE:
There is about 30-50 people overall within this group but this subsection has about 7 people overall.  This role is very relationship driven and very customer centric.
 
RESPONSIBILITIES INCLUDE (but are not limited to):

The Content Team will work with you to
• Create a content strategy as part of an integrated marketing strategy
• Identify objective, audience and best subject matter expert(s)
• Prioritize topics, messaging, timing and distribution
• Optimize campaign through website and email strategy
• Promote content through targeted emails and social media
• Oversee project timelines and deliverables
• Measure ROI of campaign
• Share across bank’s  enterprise where applicable
• We help brainstorm topics to create engaging pieces of content

 
Create and apply the Thought Leadership program across B2B businesses
• Demonstrate ’s expertise across B2B by showcasing our:
• Sector knowledge
• Product & Market expertise
• Must attend conferences & events
• Key advertising
• Select sponsorships

TOP SKILLS / EXPERIENCE:
• This person must come must come from content writer or journalism background. (Years of experience doesn’t matter). (3-5 years is the preferable years however)
• Create a content strategy as part of an integrated marketing strategy.
• Strong written content creation background is a must. (written word).
• Strong written & oral communication skills

NICE TO HAVE SKILLS/EXPERIENCE:
• Experience in working with an online content management system (CMS), SEO, blogging, social media and web analytics
• Prior experience with Social media and target emails.
• Prior experience with banking/FI
• Prior experience being published etc.

SOFT SKILLS:
• Willing and eager to work in a hands-on capacity
• Strong strategic planning and marketing skills
• Strong written, oral communication and presentation skills
• Problem resolution and reasoning skills
• A balance of strong analytic and creative skills 
• Exceptional project management skills and attention to detail
• Proven ability demonstrating strong collaboration skills
• Worked in changing, high growth environments; comfortable with ambiguity and working in matrixed organizations
• Ability to critical paths adhering to tight timelines

EDUCATION/CERTIFICATIONS:
• Bachelor’s degree in marketing, or related field
 
 
To Apply, Please send your resume to: a.ravi@maxsys.ca

Position Type Contract
Application Deadline October 12, 2018
Experience Required 3 years
Job Duration 1 year
Education Required Bachelors