Our client in Banking and Finance Industry is looking for Digital Marketing Analyst for Toronto location. This is a 9 months contract position.
This group measures customers and prospect interactions with the website.
Cooperative and collaborative
EVP (Employee Value proposition):
Well established high skill web analytics role
RESPONSIBILITIES INCLUDE (but are not limited to):
Ability to take a business question and formulate a (hypothesis), research plan (methodology) and to execute and manage the analysis to completion, ultimately communicating findings (conclusions and recommendations) in a professional, clear, and actionable manner.
Accountable for the quality and value of reporting (dashboards, reports, campaign analyses, research projects).
Deliver insights in support of business objectives. Work as a consultant with internal partners to help refine business objectives and measurement strategies as required.
Communicate results of analyses to various levels including executive management to help the business make data driven decisions on data.
Works with LOBs, channel marketing analytics, and marketing partners, to identify needs, and measurement strategies.
Explores information/metrics requirements and evolves reporting based on LOB feedback.
Shares metrics learning and recommendations with stakeholders and the Head, Digital Analytics.
TOP SKILLS / EXPERIENCE:
Min 3 years experience of Adobe Marketing Cloud (SiteCatalyst, Discover, Target) or other digital analytics tools (Google Analytics/ Adobe Analytics, Webtrends etc.) is required
An undergraduate degree is a must. A Masters degree with research methods or statistics would be an asset.
Understanding of site tagging, and campaign tracking methods on and off site is required.
NICE TO HAVE SKILLS/EXPERIENCE:
Experience with Data analysis software (SAS, SPSS Python or R) is highly desirable.
A/B and multivariate testing methodologies and experience would be a strong an asset.
Relationship management skill
Be able to work well in a team
Excellent communication (written and oral) skills
To apply, please send your resume to: email@example.com
|Application Deadline||April 3, 2019|
|Experience Required||3 years|
|Job Duration||1 year|