Information Technology - Toronto

Our client in Banking and Finance Industry is looking for Digital Marketing Analyst for Toronto location. This is a 9 months contract position.
 
Job Description:
 
GROUP/PROJECT INFO:
This group measures customers and prospect interactions with the website.
 
CULTURE:
• Cooperative and collaborative
EVP (Employee Value proposition):
• Well established high skill web analytics role
 
RESPONSIBILITIES INCLUDE (but are not limited to):
• Ability to take a business question and formulate a (hypothesis), research plan (methodology) and to execute and manage the analysis to completion, ultimately communicating findings (conclusions and recommendations) in a professional, clear, and actionable manner.
• Accountable for the quality and value of reporting (dashboards, reports, campaign analyses, research projects).
• Deliver insights in support of business objectives. Work as a consultant with internal partners to help refine business objectives and measurement strategies as required.
• Communicate results of analyses to various levels including executive management to help the business make data driven decisions on data.
• Works with LOBs, channel marketing analytics, and marketing partners, to identify needs, and measurement strategies.
• Explores information/metrics requirements and evolves reporting based on LOB feedback.
• Shares metrics learning and recommendations with stakeholders and the Head, Digital Analytics.
 
TOP SKILLS / EXPERIENCE:
• Min 3 years experience of Adobe Marketing Cloud (SiteCatalyst, Discover, Target) or other digital analytics tools (Google Analytics/ Adobe Analytics, Webtrends etc.) is required
• An undergraduate degree is a must. A Master’s degree with research methods or statistics would be an asset.
• Understanding of site tagging, and campaign tracking methods on and off site is required.
 
NICE TO HAVE SKILLS/EXPERIENCE:
• Experience with Data analysis software (SAS, SPSS Python or R) is highly desirable.
• A/B and multivariate testing methodologies and experience would be a strong an asset.
 
SOFT SKILLS:
• Relationship management skill
• Be able to work well in a team
• Excellent communication (written and oral) skills
• Workflow management
 
 
To apply, please send your resume to: k.sinha@maxsys.ca

Position Type Contract
Application Deadline April 3, 2019
Experience Required 3 years
Job Duration 1 year
Education Required Bachelors