Professional Consulting - Toronto

Our Client in the Banking and Finance Industry is seeking a Marketing Campaign Manager for their Downtown Toronto office. This is a 12 months contract to start, possible extension OR Permanency
 
GROUP/PROJECT INFO:
• The group is response for marketing analytics. They leverage information from  customers to find an opportunity to offer them Bank’s  interest products.

CULTURE:
• very open concept, small group

EVP (Employee Value proposition):
• Opportunity on development
• Can directly impact Bank’s Investor Lines

RESPONSIBILITIES INCLUDE (but are not limited to):
Under the supervision of the senior campaign manager the candidate will work on multi-channels campaigns execution and reporting:
• Work with business and marketing partners to define targets and size opportunity
• Extract, clean and scrub client data to meet criteria
• provide customized lead files across all channels
• deliver campaign performance reports A strong attention to detail, an ability to sanity check output before submission, and ability to work in a fast-paced environment are required
• Provide customer insights to develop business case for building new products/marketing offers
• Develop customer segmentation and targeting opportunities
• Create marketing profiles of customers (demographics, channel usage, trading, Bank’s products)
• Create customer journeys from account opening

TOP SKILLS / EXPERIENCE:
• 4 plus years’ experience with SAS – graphical interface
• At least 3 years with Previous Campaign management experience, cutting customer lists and tracking results

NICE TO HAVE SKILLS/EXPERIENCE:
• Previous analytics/business skills (Experience with credit cards/checking/lending/ Investments)
• FI experience

SOFT SKILLS:
• Communication
• Relationship Building (product manager, marketing team)

 
EDUCATION/CERTIFICATIONS:
• College degree

 
To Apply, Please send your resume to: k.sinha@maxsys.ca

*MST

Position Type Contract
Application Deadline December 7, 2018
Experience Required 3 years
Job Duration 1 year
Education Required Bachelors